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[Remote] Associate Director of Partner Marketing Programs & Campaigns
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a strategic, results-driven Associate Director of Partner Marketing Programs & Campaigns to lead and scale its partner marketing organization. The role will develop and execute integrated partner marketing strategies, oversee campaigns and budgets, measure performance, and drive partner engagement, pipeline growth, and revenue outcomes while leading a team and collaborating with senior cross-functional stakeholders.
Responsibilities
- Foster a culture of accountability, collaboration, innovation, and continuous improvement
- Drive talent development through coaching, performance management, succession planning, and career growth opportunities
- Create scalable organizational structures, processes, and operating rhythms that enable consistent execution and business growth
- Champion employee engagement and cultivate a high-performing team capable of adapting to evolving business priorities
- Promote cross-functional collaboration and serve as an advocate for the Partner Marketing organization throughout the company
- Develop and execute the strategic vision for partner marketing programs and campaigns aligned with company growth objectives
- Define, monitor, and report on key performance indicators (KPIs), pipeline contribution, revenue impact, partner engagement, and marketing performance
- Execute monthly, quarterly, and annual business reviews, with actionable insights, strategic recommendations, and investment optimization opportunities
- Create executive dashboards, scorecards, and reporting frameworks that provide visibility into marketing performance and return on investment
- Drive data-informed decision-making through advanced analytics, forecasting, attribution reporting, and performance measurement
- Own the annual partner marketing budget, including planning, forecasting, allocation, and performance management across programs, campaigns, and partner investments
- Ensure marketing investments align with strategic priorities, business objectives, and revenue goals
- Optimize Marketing Development Funds (MDF), Strategic Co-op Agreements (SCA), and other partner investment programs to maximize return on investment
- Establish financial governance, accountability, and reporting processes to ensure responsible budget management
- Partner closely with Finance and executive stakeholders to develop forecasts, evaluate investment effectiveness, and identify growth opportunities
- Monitor budget utilization, funding compliance, and overall program profitability
- Lead the development and execution of integrated partner marketing strategies, programs, campaigns, events, and demand generation initiatives
- Drive planning and execution across multiple partner segments, go-to-market motions, and strategic growth initiatives
- Ensure marketing programs align with sales priorities, partner objectives, and organizational revenue targets
- Oversee campaign performance, lead management, attribution, and pipeline acceleration efforts
- Ensure successful management of campaign milestones, deliverables, dependencies, and performance outcomes
- Serve as the senior marketing leader responsible for partner marketing strategy, performance, and business outcomes
- Build and maintain strong relationships with partner organizations, internal stakeholders, and executive leadership teams
- Collaborate closely with Sales leadership to align partner marketing initiatives with pipeline generation and revenue objectives
- Partner with Operations, Finance, Vendor Management, and Marketing leaders to drive alignment and execution across the business
- Ensure partner marketing programs support broader corporate objectives and long-term growth strategies
Skills
- • Bachelor's degree in Marketing, Business, Communications, or a related field
- • 8+ years of progressive experience in partner marketing, channel marketing, demand generation, campaign management, or related marketing leadership roles
- • 3+ years of direct people leadership experience, including hiring, coaching, performance management, and team development
- • Proven experience leading marketing strategies and programs that drive measurable pipeline growth and revenue impact
- • Demonstrated success managing marketing budgets and partner investment programs
- • Strong executive presence with the ability to influence and collaborate with stakeholders at all levels of the organization
- • Experience developing reporting frameworks, performance dashboards, attribution models, and ROI measurement strategies
- • Exceptional strategic thinking, analytical, and problem-solving skills
- • Strong written, verbal, presentation, and relationship manageme
