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[Remote] General Manager, SMB - US-Based
Note: The job is a remote job and is open to candidates in USA. Toptal is hiring a General Manager to own the strategy, growth, and profitability of its SMB business, including full P&L and budget authority. The role leads sales, client acquisition and retention, outbound marketing, partnerships, and team performance to drive profitable growth.
Responsibilities
- Set and execute the SMB strategy. Identify the client needs, offerings, and sales approaches with the strongest growth potential. Build a business plan with clear financial objectives, priorities, and investment choices. Strengthen the existing talent business while developing additional sources of growth
- Own the P&L and budget. Be accountable for revenue, profitability, and spending. Understand how conversion, retention, pricing, offering mix, and the cost to acquire and serve clients affect results. Allocate resources, evaluate returns, and act when performance diverges from the plan
- Improve conversion from first contact to first engagement. Set clear standards for response speed, discovery, qualification, and closing. Ensure sellers maintain ownership as specialists resolve technical questions and clients move through the buying process. Find where momentum is lost and address the underlying causes
- Grow and retain the client base. Build an account management approach that gives clients appropriate attention based on their needs and potential. Expect proactive conversations about upcoming work, engagement outcomes, and opportunities to do more with Toptal. Address reasons clients leave and develop practical ways to earn repeat business
- Build outbound sales and targeted marketing. Grow the nascent outbound motion into a repeatable source of revenue. Work with Marketing, Sales Development, and Enterprise industry teams to select target clients, develop relevant propositions, and run coordinated campaigns. Use shared industry insight and client experience to sharpen targeting, then assess results through conversion, revenue, and acquisition economics
- Activate a partnership ecosystem. Build partnerships that create qualified demand and new revenue for SMB. Identify and recruit the right partners, equip them to sell with Toptal, and develop joint plans with clear opportunity ownership. Turn promising relationships into active referral, co-selling, or resale motions, and invest in those that produce profitable growth
- Expand adoption of services and AI-based solutions. Help sellers recognize when a client’s needs extend beyond an individual talent request. Work with Services leaders and specialists to develop relevant propositions, bring expertise into client conversations, and close business. Build the team’s ability to sell broader solutions while maintaining progress on the client’s immediate need
- Build a high-performing sales organization. Recruit strong managers and sellers, set demanding but achievable expectations, and establish a daily and weekly rhythm for performance management. Hold managers accountable for call quality, conversion, productivity, and commercial results. Review their coaching, demonstrate stronger approaches, recognize strong performance, and address underperformance promptly
- Match capacity and coverage to the work. Plan staffing around demand, response expectations, active opportunities, and account needs. Give teams clear ownership and workable client portfolios. Coordinate with Operations, Matching, and Delivery so internal transitions preserve context and keep clients moving forward
- Run the business with reliable evidence. Establish a consistent view of acquisition, engagement starts, retention, expansion, seller productivity, and financial performance. Build forecasts that reflect the speed and volume of SMB sales. Test changes against clear baselines, distinguish temporary movement from sustained improvement, and use technology and AI to improve execution
Skills
- Applicants must be authorized to work in the US at the time of hire
- Resumes and communication must be submitted in English
- Bachelor's degree is required
- 12+ years of B2B commercial experience, including SaaS or services sales, with a sustained record of scaling high-volume sales to small and medium-sized businesses
- You can demonstrate your personal contribution to growth and improved commercial performance
- 5+ years leading sales and account management teams, including experience managing managers
- You have built high-energy teams, set clear performance standards, improved results through specific coaching, addressed underperformance, and developed future leaders
- Experience leading both new-client acquisition and account management, with evidence of improving conversion, retention, and expansion
- Demonstrated accountability for commercial results and resource decisions
- You can explain how your choices on pricing, staffing, investment, and client coverage affected revenue and profitability
- Experience building outbound sales and working with Marketing and Sales Development on targeted campaigns that produce measurable revenue
- Experience activating commercial partnerships and turning partner relationships into qualified opportunities and revenue
- Strong analytical judgment
- You can trace a performance problem through the sales process, test competing explanations, and determine whether a change produced a meaningful improvement
- The ability to improve a high-volume sales operation while introducing new offerings or ways of selling
- You can make changes without losing control of daily execution
- Sufficient fluency in technology, AI, and services delivery to discuss client priorities intelligently, evaluate commercial opportunities, and recognize when specialist expertise is needed
- Clear, persuasive written and verbal communication
- You can explain the business, make a compelling investment case, and give teams specific direction
- Outstanding written and verbal communication skills, including proposals and presentations
- Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts
- You must be a world-class individual contributor to thrive at Toptal
- Work independently with minimal supervision
- Use all required digital collaboration tools
- Prioritize and self-manage workflows and deadlines
- An MBA or a master's degree in engineering, computer science, physics, or mathematics is preferred
Benefits
- Eligible to earn monthly commissions based on revenue generated from engagements sold.
- For US roles, participation in a 401(k) retirement plan.
- For US roles, medical, dental, and vision health insurance plans.
- For US roles, basic life insurance coverage and short-term and long-term disability coverage.
- For US roles, access to flexible spending, dependent care, and health savings accounts.
- For US roles, access to telehealth virtual doctors.
- For US roles, an employee assistance program.
- For US roles, flexible paid time off.
- Remote position.
Company Overview