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[Remote] Senior Product Manager, Ads - Shopping Catalogs
Note: The job is a remote job and is open to candidates in USA. Reddit is a community platform built around shared interests, passion, and authentic conversations. The Senior Product Manager will own Catalogs and Applied Product Knowledge Graphs end-to-end, leading advertiser onboarding, catalog innovation, AI-powered enrichment, shopping platform strategy, and cross-functional product development.
Responsibilities
- Cut advertiser onboarding friction and prepare for the next phase of Shopping @ Reddit. Move catalog onboarding from days to hours through better error handling, automated feed-issue resolution, productID/item-group-ID matching improvements, and (longer-term) URL-to-catalog automation. Stand up the foundations of a Reddit Merchant Center
- Ship the next phase of catalog innovation. Drive LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender/age/category), catalog-driven ad overlays ("Popular with Redditors", "Top Pick", price/promo), and Catalog Insights that show advertisers how their products perform organically and paid on Reddit. Help advertisers with catalog diagnostics to improve performance on ads and organic offerings
- Own the Catalogs & Applied PKG vision. Define the 1–3 year strategy that turns Catalogs into a platform - the spine connecting Reddit's paid and organic Shopping surfaces
- Unlock new advertiser demand through catalog capabilities. Land Limitless Catalogs (20M+ product catalogs for large retailers and marketplaces), regional metadata for global clients, and the Shopify integration that expands SMB Shopping on Reddit
- Build the Universal Catalog and Applied PKG. Collaborate with content understanding teams to connect ad catalogs to the Product Knowledge Graph and organic product mentions on Reddit
- Be the Shopping platform voice across Reddit. Represent Catalogs and Applied PKG in Shopping leadership reviews and exec readouts
Skills
- 5+ years of Product Management experience. At least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms
- Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale. An understanding of how digital shopping works across either organic or paid products
- Comfortable with creating scalable agentic workflows, using AI for data analysis, task automation and more. Evidence of building AI products - either at work or as hobby
- You can scope an MVP, ship it, and then operate it. You've done both - built net-new and improved a running production system
- You've delivered initiatives that span 3+ engineering teams plus PMM, Sales, and Ops. You communicate effectively with executives and earn trust with senior engineers
- Comfortable making decisions with imperfect information, making reasonable risk/reward tradeoffs, and recovering fast when wrong
- ML fluency. You've shipped ML-powered products in ads, content personalization, retrieval, ranking, or content understanding. You can reason about retrieval, candidate selection, ranking signals, and the tradeoffs between LLM-derived features and traditional features. You don't need to write the model; you need to know enough to lead the people who do
- Experience with LLM-driven content understanding or feature engineering
- Experience shipping for SMB-via-platform channels (Shopify, WooCommerce, BigCommerce)
- Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console
Benefits
- 100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
- Equity in the form of restricted stock units
- Commission, depending on the position offered
- Comprehensive health benefits (medical, dental, vision)
- Workplace perks (home office set up stipend etc)
- Generous 401k matching
- Flexible vacation policy
- Paid parental leave (4+ months)
- Family planning support
- Paid volunteer time off
Company Overview
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