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Senior Director of Product Marketing
What you'll do
As Senior Director of Product Marketing, you will lead Pindrop's PMM function across Core, Pulse for Meetings, and Healthcare products and Analyst Relations and own the company's product positioning and category narrative. You will report directly to the CMO and operate as a senior leader on the marketing leadership team.
- Lead, coach, and develop a team of senior product marketers, setting a high bar for messaging quality, launch execution, and pipeline contribution.
- Own the company-wide product positioning and messaging architecture across all products, ensuring consistency from sales decks to analyst briefings.
- Define and execute go-to-market strategies for new and existing products in close collaboration with Product, Engineering, Sales, and Growth Marketing.
- Own the analyst relations (AR) program end-to-end: manage relationships with Gartner, Forrester, and IDC; lead the briefing and inquiry cadence; drive the company's response strategy to published research and competitive positioning in analyst reports.
- Own and drive new product introduction and new product launches cross-functionally.
- Serve as Pindrop's external authority on AI-driven voice security, representing the company at industry conferences, in analyst briefings, and in media engagements.
- Partner with the CMO to build Pindrop's category narrative for voice security and AI-driven fraud prevention.
- Drive competitive and market intelligence programs across all segments, including win/loss analysis, persona development, and competitive battle card ownership.
- Translate complex technical capabilities: Phoneprint, deepfake detection, carrier data signals, GenAI-powered fraud analysis - into evidence-led value-based storytelling that resonates with CISOs, fraud executives, and contact center leaders.
- Manage PMM program budgets and OKR accountability across all product lines, with direct ownership of pipeline influence and revenue metrics for the segment.
- Manage all internal and external product claims, customer reference programs, and documentation standards.
- Operate within Pindrop's agile pod model: serve as strategic advisor to each growth pod (Core, PFM, Healthcare) while holding the team accountable to sprint outputs and OKRs.
- You build categories, not just launches. You think in terms of market moments, not just feature releases.
- You lead through context and coaching. You develop your team to own outcomes and escalate with recommendations, not just problems.
- You are deeply fluent in AI and security technology and can represent Pindrop's differentiation with authority to analysts, press, and executive buyers.
- You are rigorous about metrics: pipeline contribution, analyst positioning, sales enablement adoption, and win rates are how you measure your team's impact.
- You operate with clarity in ambiguity. You use tight documentation, crisp briefs, and clear DRI ownership to create alignment without unnecessary meetings.
- You take accountability, under-promise, and over-deliver. You are transparent when priorities shift and fast to re-align your team.
Your skill-setMust-haves
- 10+ years of B2B SaaS product marketing experience, with at least 3 years managing and developing a PMM team.
- Proven ownership of an analyst relations program with Gartner, Forrester, or IDC - including briefings, inquiry management, and positioning in published reports (Magic Quadrant, Wave, or equivalent).
- Direct GTM experience with AI, security, authentication, voice biometrics, or contact center solutions with evidence of pipeline and revenue impact.
- Track record of building positioning and messaging architectures that align sales, marketing, and product around a unified market narrative.
- Strong executive communication skills - written, verbal, and visual. Comfortable presenting to C-suite buyers, board members, and industry analysts.
- Experience operating in an agile, pod-based, or sprint-driven marketing team.
- Direct experience marketing deepfake detection, voice biometrics, or fraud prevention solutions.
- Background in FSI, healthcare, or other regulated vertical markets.
- Familiarity with ABM platforms (DemandBase), CRM (Salesforce), and marketing automation (Marketo).
- MBA or technical master's degree.
