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TikTok Shop Content Strategist (Remote) | USA, Remote Job
Compensation: $60K–$75K base + performance bonus (fast growth path)
About Us
Alleyoop is redefining what “getting ready” means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.
The Opportunity
Alleyoop is building a content-led beauty brand powered by TikTok, TikTok Shop, and creators. We're looking for someone who comes from the TikTok, creator, or TikTok Shop world and understands how content actually performs.
You are not being hired as a creator. You are being hired to analyze, break down, and scale winning content — going through large amounts of creator content, breaking down what's working and why, spotting winning patterns early, and turning those insights into clear direction for creators and the brand.
You'll work directly with a fast-moving team and have a major role in shaping how Alleyoop approaches content and TikTok Shop growth.
What You'll Own
Content Analysis
Review high volumes of TikTok content daily, especially TikTok Shop and beauty content
Break down hooks, structure, retention, messaging, product positioning, and formats
Identify why certain videos generate views and sales while others don't
Find winning concepts early and move quickly to scale them
A winning concept is defined as 200K+ organic views or $1K+ TikTok Shop GMV
Pattern Recognition
Spot trends across creators, affiliates, competitors, and the broader beauty category
Identify repeatable formats that consistently drive views and sales
Recognize emerging patterns before they become saturated
Separate one-off viral videos from concepts that can actually be scaled
Performance Tracking
Own the numbers across the creator content system. Track weekly and monthly:
Number of winning concepts identified
Total views across creators
Total TikTok Shop GMV
Total videos posted, broken down by creator
For the top 5 to 10 creators, track GMV per video, CVR, and total views
Manage long-tail creators at the system level and flag creators or concepts that are beginning to scale
Concept Distribution & Scaling
Finding a winner is only the beginning. Once a concept works, you're responsible for pushing it through the system. Track and drive:
Number of creators posting each winning concept
Total remakes of each winner within days of identification
Number of new hooks and angles tested against each concept
Performance of each iteration
The goal is not just to find winners. It's to extract as much scale as possible from every winner.
System Building
Turn winning insights into simple, repeatable content playbooks
Standardize how creators approach hooks, formats, angles, and product storytelling
Build a system where learnings from one creator improve the output of every creator
Continuously improve how Alleyoop identifies, distributes, and scales content
Creator Direction
Give creators clear direction based on actual performance data
Help determine which concepts creators should remake, iterate on, or stop
Support content strategy around product launches and major pushes
Make sure creators know exactly what is working and what to create next
Alleyoop Brand Content
Translate winning creator concepts into ideas for Alleyoop's own channels
Generate new hooks, angles, and formats based on proven performance
Track remakes of winning concepts on the brand account
Track angles tested against each concept
Help turn the brand account into another scalable content engine
Requirements
You Are
You've spent serious time inside the TikTok and creator ecosystem
You understand viral content beyond surface-level trends
You've created content, managed creators, worked in TikTok Shop, or analyzed high volumes of performance content
You can watch 100 videos and quickly identify what the top five have in common
You enjoy figuring out why something worked, then testing whether it can work again
You prefer high-growth, fast-moving environments over traditional corporate structures
Extremely motivated and proactive — you don't wait around for instructions
Highly analytical with strong attention to detail, and a clear thinker and communicator
Comfortable moving quickly and making decisions from imperfect data
Qualifications
Experience in TikTok, TikTok Shop, beauty, creator marketing, or performance content
Deep understanding of what makes TikTok content perform
Strong instinct for hooks, formats, trends, and consumer behavior
Naturally good at recognizing patterns across large volumes of content
What Success Looks Like
You consistently identify winning concepts before they peak
Winning concepts are remade across multiple creators and angles within days
Creator GMV and views trend upward week over week
The team knows exactly which concepts, hooks, and formats are working
Creators receive clear, data-backed direction
Alleyoop's brand account continuously tests and scales proven concepts
A repeatable content system exists that gets smarter and stronger every week
Benefits
Why You Should Join Us
We value culture as much as results — we want a leader who inspires the team, not just directs it.
We're a high-energy, creative team that pushes each other to be the best version of ourselves every day.
Like our products, we're ambitious, overachieving, and always juggling more than one thing at once.
Competitive compensation with a fast growth path and the opportunity to significantly influence the future of the brand
Direct access to the founder and real ownership over the content strategy — your fingerprints will be on everything customers see
Flexible PTO policy
Generous medical benefits
Alleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a diverse mix of talented people want to come, stay and do their best work!
