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[Remote] Senior Manager, Marketing Mix Modeling Analytics
Note: The job is a remote job and is open to candidates in USA. Marriott International is hiring a Senior Manager to deliver marketing measurement analytics that optimize marketing performance and inform strategic decisions. The role leads marketing mix modeling, attribution, incrementality testing, and ROI analysis, translating findings into recommendations for marketing leaders and supporting reliable data assets and measurement frameworks.
Responsibilities
- Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
- Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership
- Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making
- Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets
- Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics
- Manage multiple projects simultaneously and prioritize based on business impact
- Support development of KPI frameworks and measurement methodologies
Skills
- Bachelor's degree in Business, Analytics, Statistics, or related field
- Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
- Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
- Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
- Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
- Ability to translate insights into strategic recommendations for business leaders
- Advanced degree a plus
- At least 5 years of experience in advanced analytics preferred
Benefits
- Bonus eligible.
- All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
- Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
- Washington applicants only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
- Headquarters-based positions are considered hybrid for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for remote positions.
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