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E-Commerce Director
<strong>Description<br><br></strong>The Director of Ecommerce leads the ecommerce function and owns the website P&L, including revenue, margin, and growth. The role is accountable for the site experience, merchandising, pricing, conversion, and the customer journey, and for the team that carries out that work.<br><br>This is a newly created position. You will set the strategy, structure, and standards for ecommerce, work with leadership to set priorities, and have the authority to test, change, and scale what works on the site.<br><br>Key Responsibilities<br><br><ul><li>Own the website P&L: set revenue, margin, and contribution targets, and report results to the leadership team</li><li>Lead and develop the ecommerce department, including hiring, goal setting, and performance management</li><li>Build and run the ecommerce roadmap: site experience, merchandising, pricing, promotions, bundles, and subscriptions</li><li>Drive conversion rate, average order value, and customer lifetime value through testing and data</li><li>Partner with Marketing on acquisition, email, SMS, and retention so site and channel performance work together</li><li>Work with Product, Operations, and Customer Care so inventory, fulfillment, and service support a strong customer experience</li><li>Manage the ecommerce technology stack and agency or vendor relationships, including platform, analytics, and apps</li><li>Keep the site compliant with advertising, labeling, and claims standards that apply to supplements, working with our regulatory partners</li><li>Build dashboards and a weekly operating rhythm so the team makes decisions from clear numbers<br><br></li></ul><strong>Requirements<br><br></strong>What you bring<br><br><ul><li>Experience leading ecommerce, ideally health, wellness, or supplements</li><li>A record of owning a website P&L and growing it, with results you can speak to in numbers</li><li>Experience managing and developing a team, including senior and specialist roles</li><li>Strong command of conversion optimization, merchandising, pricing, and testing</li><li>Comfort with analytics and reporting; you decide from data and explain it plainly</li><li>Working knowledge of ecommerce platforms and the tools around them, such as Shopify, subscription, email, and analytics tools</li><li>Clear communication and the judgment to work across Marketing, Product, Operations, and Finance</li><li>A builder's mindset: you move fast, take smart risks, test and learn, and are not afraid to be wrong on the way to being right.<br><br></li></ul>Pay<br><br><ul><li>Base salary: $120,000 to $155,000 per year, based on experience.<br><br></li></ul><strong>Benefits<br><br></strong><ul><li>Company paid Medical, Dental, and Vision Insurance</li><li>401(k) plan with employer matching</li><li>Company paid Life Insurance </li><li>Paid Time Off</li><li>Fun Company Events</li><li>Company paid lunches 3x week </li><li>Onsite Fitness Gym</li><li>Employee Discounts</li></ul>
